080 Barcelona Fashion Week: LR3

Daniel and Louis left their respective jobs to get involved in fashion. Daniel studied business management and later a Master’s degree in Marketing and Communication and Louis was a manager in the corporate world. Thanks to their experiences, they first created a studio where they advise fashion brands to define their strategy, image and design. Two years later, they created LR3

With the motto “Everyone can have fun with it”, they create pieces with a very strong emotional factor and offer an experience where customers are at the centre of the creation process. Their collection is totally permanent. Everything revolves around patterns that add new colour palettes and fabrics depending on the season. One-size-fits-all patterns that dress all body types, races, ages and genders. 

With the idea of “slow fashion”, LR3 wants to create a link between its atelier and the customer to make known the added value of producing clothes as they were made in the past with the idea of making garments that do not last just for one season, but forever. Its 100% made in Spain, designed in Barcelona with high quality fabrics from Italy, Portugal and Japan. The designs are made to order as they offer personalised attention. 

In their new fall/winter collection presented at the latest edition of 080 Barcelona Fashion Week, they propose new fabrics and materials that transform and give life to their basic patterns with new unexpected volumes. Virgin wool is blended with 100% recycled polyester from plastic bottles to mould these new volumes.  The colour palette is natural and plays with opposing colours. Nude, taupe, chocolate, olive or camel do battle with fuchsia, emerald or yellow. Although they are colours that belong to the same tonality, they are totally opposite. According to its creators, “It is a colour palette between Francis Bacon and Lucian Freud”.

In terms of styling, they want to emphasise how one-size-fits-all garments change depending on the person wearing them. People of all ages, races, sexes and styles have contributed to the campaign. From friends, family, and contributors. “It’s everyone’s personality that makes the clothes look different depending on who is wearing them”.