Botanical Rainbow: Loewe’s sensorial kaleidoscope.

Jonathan Anderson is clear in positioning Loewe as a free-spirited cultural brand with an eclectic and prismatic identity connected to the fields of art, craftsmanship, popular culture and nature.

This vision extends to the brand’s perfumes, which have sought to unify and minimise the design of all the bottles in a range of bright colours that together create a botanical rainbow. 

To celebrate the recoding of Loewe’s legendary perfumes, Tyler Mitchell, photographer and filmmaker, has photographed the campaign with a series of images that bring personality, emotion and craftsmanship, showing LOEWE Perfumes as a multi-sensory experience where colour, scent and identity are one.

The nine new faces of the LOEWE Perfumes campaign, with their distinct personalities, are portrayed in relaxed attitudes, along with organic elements that are arranged in Ikebana-like compositions, creating emotions through nature.

The dialogue between the handcrafted multiplicity of the botanical ornaments and the immediacy of the delicate and emotionally faithful portraits conveys a feeling of connection.

Nature shines in its beauty and as a means of creative expression. Humanity is celebrated in its naked, soulful essence, in harmony with nature.

Each fragrance shares the same distinctive bottle shape, but expresses its individual personality through a hue in a kaleidoscope of colour: a bold rainbow of hues reflecting nature’s own vivid colour palette as seen through the prism of human invention.

Carolina Herrera breaks the rules with Bad Boy

Carolina Herrera starts a new adventure with BAD BOY, a fascinating fragrance that brings the myth of the eternal rebel to our time. He is the one who dares to break the rules and walk his own path.

Carolina Herrera launches an innovative and explosive new masculine perfume: Eau de Toilette Bad Boy. A powerful and sophisticated scent for unique and irreverent men who dare to embrace all of the facets of contemporary manhood.

Bad Boy celebrates new masculinity: multifaceted and surprising. Men are pure duality: strong and sensitive; powerful and empathetic; heroic and vulnerable. Bad Boy is a tribute to empowered men who dare to follow their own path and who are not afraid to express and share their feelings.

This Eau de Toilette aims for excellence: surprising, elegant, powerful and sexy. Those are the codes of a fragrance built around opposites. The obscurity of Tonka Bean, Cacao and Ambar Wood contrasts with the luminosity of Sage, Black and White Pepper and Bergamot. This energizing duality is empowering and reflects the unique and complex personality of a Bad Boy. Bad Boy is an ode to rebellious men who fight for their principles and who like to be faithful to their own identity. Bad Boys are confident: their self-esteem arises from their determined and bold personality.

More info at Carolina Herrera

Photo by Yoye
Set Design by Carlos Marán

Loewe. The new purity of Agua 44.2

LOEWE Agua 44.2 is the newest member of LOEWE Agua family. Their perfumes are natural, organic and genuine. This new Eau de Toilette with aquatic notes produces a sensation of purity. A Hesperide Floral composition, most notable for kumquat and Lotus Flower. The note of Yuzu adds an extra touch of freshness and the Lily of the Valley complements it, incorporating a delicate, floral nature.

On the path to sustainability, and under the premise “acts locally, impacts globally”, LOEWE Perfumes, through the new fragrance LOEWE AGUA 44.2, joins the Association Ambiente Europeo in the project “International Coastal Cleaning”

An action that means another step to those already made in previous years by LOEWE Perfumes, and the iconic fragrance LOEWE AGUA, with the aim of ensuring the quality of the waters and the preservation of the Posidonia in the Mediterranean Sea.

Buy Loewe Aqua 44.2 here.


Invisible armor for the skin. A comfortable, breathable, imperceptible multiple-action mantle that armors your skin against pollutant particles and indoor pollution while providing superior protection against aging blue light. Thanks to the refreshing Diamond Cocoon Ultimate Shield mist, you will enjoy protected, soft, moisturized skin all day long. Now you can enjoy your lifestyle without limitations. Never was there a lighter shield. Never was a veil more powerful.


• Physically blocks up to 99% of PM and PM particles from sticking to the skin• When exposed to blue light (HEV), it reduces free radicals by up to 57% and improves skin quality by up to 92% (biological barrier).• Intensely moisturizing, providing elasticity and comfort throughout the day.

More info:



Photo by Gloria Silva. Set design by Smarlen Almonte

The Ritual of Hammam by Rituals

Photo by Gloria Silva. Set design by Smarlen Almonte

The Argan tree is one of the oldest trees in the world and grows only in the southwest of Morocco. The Berber tribes of this region have known the great power of Argan Oil for centuries, possibly thousands of years. It is for good reason that this tree is known as ‘the tree of beauty’. The use of Argan Oil for cosmetic purposes is an ancient secret, caring for both skin and hair. Organic Argan Oil is rich in vitamin E, has a vitalising effect, and softens and moisturises the skin.

Eucalyptus is associated with healing properties and a stimulating effect on body and mind. Eucalyptus oil is used in Turkish baths (hammams) and is said to soothe respiratory problems when inhaled.

Discover the Hammam massage oil combining a blend of nourishing oils and the warming properties of Eucalyptus. Contains a unique formula of nourishing oils including Argan Oil. This special massage oil transforms your home into the distinctive atmosphere of an authentic Oriental bath house.

More info:

Loewe Solo Ella

[vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_custom_heading text_height=”” text_space=”fontspace-201688″ text_font=”font-173847″ text_weight=”900″ text_transform=”uppercase”]Loewe Solo[/vc_custom_heading][vc_custom_heading text_size=”h3″ text_height=”” text_space=”” text_font=”font-204947″ text_weight=”300″]An innovation in the women fragrance’s world[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”-2″ z_index=”0″ shape_dividers=””][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”73566″ media_width_percent=”40″ alignment=”center”][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”-1″ z_index=”0″ shape_dividers=””][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_custom_heading text_size=”h5″ text_height=”” text_space=”” text_font=”font-204947″ text_weight=”300″ text_italic=”yes”]Photographed by Yoye. Idea by Javier Garrido[/vc_custom_heading][vc_column_text]

Eau de Parfum fresh, floral and fruity, LOEWE SOLO Ella is a fragrance with its own personality, feminine and made of contrasts thanks to the combination of the orange notes with green apple notes, white flowers bouquet and white woods.

A unique, new and mysterious composition that respects the structure of all the LOEWE SOLO fragrances created as of opposed chords in a perfect balance. 

An innovation in the women fragrance’s world.

Olfactory notes

Wet Stone chord: Green tea, White Woods (Heliotropo)
Dry Wood chord: Virginia cedar wood, Amber
Floral chord: Jasmine Sambac, Orange Blossom, Damascena Rose, Violet Flower
Fruity chord: Bitter orange, Apple, Pear, Peach