Iberia is flying today the aircraft of the future

Text by Ivan Hernández

Though flying since 1927, the Spanish airline and leading carrier from Europe to Latin America is young at heart.

Since 2014, it has been working to transform itself with improved services, more routes and new aircraft, applying the latest technologies to offer an enhanced experience from the moment the customers book their flights until they arrive to any of Iberia’s 135 destinations in 47 countries. 

The digital transformation of the airline is playing an important role in this process with services such as a chatbot on iberia.com or the Iberia skill in Alexa, Amazon’s voice device. A new service of Virtual Reality glasses is also now available on some of the airline’s routes, which complements the inflight entertainment offer available on board.

Iberia is also implementing an ambitious fleet renewal plan. Since 2013, it has ordered 60 new aircraft, 40 of them to fly long-haul routes. These airplanes are much more fuel-efficient and hence environmental-friendlier than the aircraft operated previously. 

The A350-900, the most modern and quietest plane in the world, is a good example of this strategy. Currently flying to New York and Buenos Aires, the A350-900 will soon start operating to other destinations such as Chicago. By 2023, 20 A350-900 will have joined Iberia’s fleet. 

Until then, Iberia will continue exploring new ways to improve its service with new technologies and customizing its service to its customers, as if every day was the first day.

Visit Iberia.com for more information